Kokoro Marketing | Cindy Z
Nevada City, CA
www.kokoroinc.com Get in touch
About Kokoro Marketing | Cindy Z

Helping you to have marketing that starts sales conversations! – Most marketing people feel overworked, overwhelmed, and are spinning their wheels trying to figure out what’s actually working in digital marketing. – Most CEOs and business owners hate doing marketing. They feel like they need to

Helping you to have marketing that starts sales conversations! – Most marketing people feel overworked, overwhelmed, and are spinning their wheels trying to figure out what’s actually working in digital marketing. – Most CEOs and business owners hate doing marketing. They feel like they need to do it but it takes time away from what they really want to spend time on. We do your marketing and marketing automation for you. Or get you up-to-speed, and show you how! Specializing in lead follow-up, digital marketing, and marketing automation for especially for broadcast media companies, high tech, and small businesses. When you work with us, you can relax, get more sales faster, and have peace of mind again!  And, you can spend time on what you love most – designing products, talking to customers, family time… Clients we work with are all over the world, happy to work with you no matter what country you are in! https://youtu.be/dtnGItQXbDg

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Certified Partner
Industries
  • Business Consulting & Coaching
  • Manufacturing
  • Marketing
  • Other
  • Software and Technology
Service Speciality
  • Campaign Automation
  • Consulting - Business Strategy
  • Consulting - Marketing
  • Consulting - Sales / Sales Pipeline
  • Copywriting
  • Live Meetings & Events
  • Video Production
Languages
  • English
  • Japanese
  • Russian
Certifications
  • Lifecycle Automation Certified
Services
Copywriting

If you need copy for your emails, social posts, checklists, product updates, LinkedIn articles, we have a system to get your message written and shared with the world! It's fun! https://kokoroinc.com/how-to-write-short-copy-email-social-announcements/

Webinar and Online Events - Before, during, and after your event

Webinars are the best alternative to a live meeting or event. Use webinars to converse with your prospects and customers about your new products, latest technology, and top product applications. It’s the same conversation you have with customers every day, right?! Webinars help prospects to know, li

Webinars are the best alternative to a live meeting or event. Use webinars to converse with your prospects and customers about your new products, latest technology, and top product applications. It’s the same conversation you have with customers every day, right?! Webinars help prospects to know, like, and trust you. A. Webinar Promo and Registration Promote the benefits of your webinar and ask people to register for it. Use 3 emails, video, social media, website. Fill in a form to register. Send email confirmation indicating registration is confirmed. Email reminders before the webinar. Ingterate to your CRM. B. Webinar Follow-up Follow up emails sent based on if they attended the webinar or not. Call to action to take next step in buying process (e.g. download trial, schedule demo, download data sheet). Lead scoring based on engagement. More: Webinar Production We’ll do a rehearsal with you and give some direction to ensure success. We’ll be on the webinar with you (we’ll be invisible) making sure all runs well. Record and edit the webinar. Handle the chat box and encourage engagement with attendees. Need us to provide the webinar platform, too? Can do! https://kokoroinc.com/products-and-services/webinar-campaign/

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LinkedIn Automation – Start Sales Conversations with LinkedIn

LinkedIn Automatic Ascension Sign up for our LinkedIn Automatic Ascension system to connect automatically to people based on their titles, industry and geo location, like “engineers,” “broadcast media,” or “users in the U.S.” Then automatically send a series of messages with helpful info, a link to

LinkedIn Automatic Ascension Sign up for our LinkedIn Automatic Ascension system to connect automatically to people based on their titles, industry and geo location, like “engineers,” “broadcast media,” or “users in the U.S.” Then automatically send a series of messages with helpful info, a link to a demo, or an invite to meet. This is a proven way to start conversations with the right people on LinkedIn. Get new leads and build relationships and trust! Start conversations with new prospects – automatically. You can monitor your LinkedIn messages and pick up a conversation with someone at any time. We’ll set up a system that automatically does this for you: Automatic Invite to Connect Message (based on title, industry, and geo) Automatic Now that we’re connected message – offer helpful info, link to blog or guide Automatic Follow up message – offer link to sign up for trial or appointment, or more helpful info While your mileage may vary, here’s what we’ve seen with some people: About 1/4 of the connections requests are often accepted. For example, when 480 connection requests are sent per month (that’s 120 per week) you may get 100-150 new connections per month. https://kokoroinc.com/products-and-services/linkedin-automatic-ascension/

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Trade Show and Event Promo and Follow-up Campaigns

We all spend a whole lot of money on trade shows! And it just makes sense to spend a fraction more for a trade show lead follow-up system that helps you to 1) get more leads, 2) drive traffic to your booth, and especially to 3) follow-up on your leads using a reliable, consistent system. A. Promo an

We all spend a whole lot of money on trade shows! And it just makes sense to spend a fraction more for a trade show lead follow-up system that helps you to 1) get more leads, 2) drive traffic to your booth, and especially to 3) follow-up on your leads using a reliable, consistent system. A. Promo and Book an Appointment Campaign Promote your trade show, what you’re showing there, and ask prospects to book an appointment with you. Use 3 emails, lead scoring, social media, website. Fill in a form to book appointment. Send email confirmation indicating appointment request is received. B. Lead Follow-up Campaign Follow up emails sent based on product or application interest (3 segments). If you don’t have segmentation from the show, the first email can serve as segmentation system. Call to action to take next step in buying process (e.g. download trial, schedule demo, download data sheet). Lead scoring based on engagement (if your app supports it). C. Text From Stage for Leads Campaign Let your prospects text you to get a valuable asset such as the latest white paper, a discounted price, or some other amazing offer. Automated follow-up. Ingterate to your CRM. D. Automated Appointment Booking and Reminder System Automated system lets your prospect choose an open time (or 2) on your calendar. SMS and email reminders Integration with Google or 365 calendar Ingterate to your CRM https://kokoroinc.com/products-and-services/trade-show-promo-and-follow-up/

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Guide / Checklist / White Paper Campaign

What info is your prospect craving? What do they need to learn about in order to get closer to take the next step in the buying process? Is there a technical question that 80% of your customers ask about? If so, that’s a great topic to use for your white paper, guide, ebook, or checklist (also call

What info is your prospect craving? What do they need to learn about in order to get closer to take the next step in the buying process? Is there a technical question that 80% of your customers ask about? If so, that’s a great topic to use for your white paper, guide, ebook, or checklist (also called a lead magnet). A. Lead Magnet Promo and Delivery Promote your white paper, guide, ebook, or checklist through email, on social media, and on your website. When someone signs up, use an automated system to capture their info directly into your CRM and deliver the white paper. Lead generation Engage with current prospects B. Follow-up After Download Follow-up with helpful info after the download. 3 emails with additional helpful info and call to action (CTA) to take next step in the buying journey (e.g. book an appointment, download a trial, download a data sheet) Lead scoring based on engagement More: Lead Magnet Creation If you don’t have a white paper, guide, ebook, or checklist on hand already, we can work with you to create one. https://kokoroinc.com/products-and-services/white-paper-guide-checklist-campaign/ https://kokoroinc.com/epic-formula-to-turn-white-papers-into-sales/

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Text Marketing

Essential Steps to Text Marketing If you’ve ever presented at a trade show or another speaking engagement, you know how much work it can be to get everything ready! Doing it right takes time. And that’s why I find it so painful to see anyone give a great presentation and then walk away without

Essential Steps to Text Marketing If you’ve ever presented at a trade show or another speaking engagement, you know how much work it can be to get everything ready! Doing it right takes time. And that’s why I find it so painful to see anyone give a great presentation and then walk away without any lead in hand. No new connections, no feedback, no way to follow up! It doesn’t have to be that way. When you’re there, it’s the perfect time to ask your audience to engage. They’ve already chosen to attend your presentation. Now make it easy for them to continue the conversation with you. That’s where SMS marketing can be a super useful tool. Text keyword biz to me at 15302035703 to get my free marketing plan During a recent presentation on marketing automation, I put one of my favorite SMS marketing tools to work. I just took a minute out of my presentation to offer a free resource, available to anyone who texted a specific keyword to me. “Pull out your phone quick and text me to get your free download of my Marketing Master Plan.” It’s that simple! All you need is a piece of content — a diagram, case study, white paper, guide, checklist, etc. — that helps to educate the reader. Provide your phone number and a keyword that wouldn’t be used in any other text message. (You’ll be using it to trigger an automated response delivering a download link.) Everyone wins! People in the audience get information they can use, and you get the details you need to follow up and see if you can offer any other useful information or services. Carry on the conversation! SMS isn’t the only way to connect with your trade show audience. Once you’ve started the conversation, offer them opportunities to connect on other platforms. Maybe they prefer social media, email communications, or a good old phone call. Reaching out to customers 3 different ways is key these days. https://kokoroinc.com/essential-steps-to-sms-marketing/

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LinkedIn Automation – Grow your connections, start conversations

Sign up for our LinkedIn Automatic Ascension system to connect automatically to people based on their titles, industry and geo location, like “engineers,” “broadcast media,” or “users in the U.S.” Then automatically send a series of messages with helpful info, a link to a demo, or an invite to meet.

Sign up for our LinkedIn Automatic Ascension system to connect automatically to people based on their titles, industry and geo location, like “engineers,” “broadcast media,” or “users in the U.S.” Then automatically send a series of messages with helpful info, a link to a demo, or an invite to meet. This is a proven way to start conversations with the right people on LinkedIn. Get new leads and build relationships and trust! Start conversations with new prospects – automatically. You can monitor your LinkedIn messages and pick up a conversation with someone at any time. We’ll set up a system that automatically does this for you: Automatic Invite to Connect Message (based on title, industry, and geo) Automatic Now that we’re connected message – offer helpful info, link to blog or guide Automatic Follow up message – offer link to sign up for trial or appointment, or more helpful info While your mileage may vary, here’s what we’ve seen with some people: About 1/4 of the connections requests are often accepted. For example, when 480 connection requests are sent per month (that’s 120 per week) you may get 100-150 new connections per month. More here: https://kokoroinc.com/products-and-services/linkedin-automatic-ascension/

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