Successful businesses know how to grab and keep their ideal prospects' attention and turn them into happy customers. But how do you attract not just any prospect, but high-quality leads to your business? And more importantly, how do you turn them into paying customers? Effective lead generation (or

Successful businesses know how to grab and keep their ideal prospects' attention and turn them into happy customers. But how do you attract not just any prospect, but high-quality leads to your business? And more importantly, how do you turn them into paying customers? Effective lead generation (or ‘LeadGen’ for short) is all about attracting the right prospective customers to your business who will have a genuine interest in whatever you have to offer. Whilst that may seem quite straightforward, and perhaps an obvious statement, there’s a whole lot more to lead generation than first meets the eye.

You’ve got a new lead. Congratulations! But what happens next? You need to follow up with them before they forget who you are. The way you follow up depends where you met them or how they were introduced to your business. Personalised communication is, by far, the best way to build a relationship. B

You’ve got a new lead. Congratulations! But what happens next? You need to follow up with them before they forget who you are. The way you follow up depends where you met them or how they were introduced to your business. Personalised communication is, by far, the best way to build a relationship. But personalisation is not just about addressing them by their first name. Personalised communication is meaningful because it’s relevant and talks about them and their needs and how you can help fulfil them. If you want to keep their attention you need to focus on their problem.

Have you built a successful small business and now want to scale and grow? If so, what’s holding you back? The chances are your business is successful because of YOU, and there’s only one of YOU to go round! Have you ever thought “If I could only have another me then my business would grow as I p

Have you built a successful small business and now want to scale and grow? If so, what’s holding you back? The chances are your business is successful because of YOU, and there’s only one of YOU to go round! Have you ever thought “If I could only have another me then my business would grow as I planned”. But of course, there I only one YOU, and as much as a clone would be nice, it’s not the answer. To successfully grow and expand your business you need a scalable business model. That model has to rely on processes, not people. Of course, people – your staff and contractors – are critical to your success, but the key to scaling and growing your business relies on having a solid foundation so you can get the best out of the people who help you achieve your goals.